£9m boost from Pope’s visit to city

The Pope’s visit to Glasgow could be worth nearly £9million to the city’s economy.

City officials believe the brief visit to say Mass at Bellahouston Park will be worth £4.25m in hard cash.

And it should generate as much again in marketing and advertising due to the massive worldwide television audience and the number of people who will view it on the internet.

Scott Taylor, chief executive of Glasgow City Marketing Bureau, said the last Papal visit in 1982 generated “enormous audiences” on television.

It’s anticipated this year’s event will reach even more people because of the greater access to computers.

Mr Taylor said: “This is the biggest single event we’re going to see in the city for some time.

“While the visit will bring £4.25m into the city, the real benefit lies in perhaps a billion people seeing Glasgow on the television and seeing that we are a vibrant and welcoming city.”

• Full story at the Glasgow Evening Times.